Sign in

Podcast Manager | I write about podcasting, entrepreneurship, work, and achieving long-term results.

Becoming happier in a year of devastation and anxiety

Photo by Stella Rose on Unsplash

I was rather proud of how well I held up in 2020 despite everything thrown my way. The loss of my job was a silver lining. Family illnesses taught me the importance of the present. Staying home allowed me to grow my business.

Yet, we entered into autumn and changed…

Solopreneur | Podcast Manager | Cat Mom

Author pictured with her muted calico cat, Mia
Photo by Author — 2020


Hi there! I’m Kristi Jacobsen — a solopreneur, podcast manager, traveler, Canadian, equestrian, and cat mom. I’m also currently a Senior Customer Service Manager, but I’ll be breaking free from the customer service life in March 2021 to become a content creator and podcast consultant.

I’m a 34-year old Los…

The podcast about podcasting

I get asked a lot of questions about podcasting — how to start, what to buy, and how to grow your podcast. So what better way to answer those questions (and more) than on a podcast?

Podcasting is one of my favorite mediums both as a consumer and as a…

SEO isn’t just for blog articles anymore

Photo by Carlos Muza on Unsplash

Every podcaster wants a growing, loyal audience, and getting found at the top of search engines or podcast app searches is what they strive to reach.

With increasing competition, it can be challenging to reach those top rankings, arrive on the top of the Apple Podcast charts, or be found…

There’s no one-size-fits-all podcasts

Photo by Vika Strawberrika on Unsplash

As you begin your podcast launch process, you should ask yourself how long you want your episodes to run.

You might see podcasts that run an hour-long or only five to ten minutes, but each podcast is different, even those in the same niche or industry. …

Increase your downloads and grow your listener base

Photo by Andrea Piacquadio from Pexels

“No one’s listening!”⁣

⁣Do you feel like that some days?⁣

⁣It can happen. Maybe an episode didn’t hit it off with your audience, or perhaps something else happened in the world that took their attention away.⁣⁣

Here are three things to think about when you notice a dip in downloads…

Four phases to launching your podcast

Photo by Kelly Sikkema on Unsplash

Podcasting is growing by leaps and bounds. 2021 already holds the record for the number of hours spent listening to podcasts at 15 billion hours (, and it’s not even halfway through the year!

It’s also an excellent content marketing tool and a way to connect with your audience authentically…

Learn the history of the systems that got us here before you criticize our avocado toast habit

Photo: Moose Photos/Pexels

My friend forwarded me an op-ed from the Chicago Tribune the other night. Bleary-eyed from working my second job of the day, I had to look again to make sure I read the headline right.

Post-pandemic, some millennials finally decide to start #adulting

I usually roll my eyes and let…

Creative ways to monetize your podcast

Photo by Sasun Bughdaryan on Unsplash

One of the first questions I receive as a podcaster and podcast manager is, “how does your podcast make money?”

It’s what everyone wants to know when they start a podcast because, for one, podcast production can cost money and two, isn’t everyone making money from podcasting?

When I first…

How the new podcast app and features will impact podcasters and listeners

Screenshot by the author of

Apple Podcasts is the podcast distribution platform to be on as a podcaster. It’s where hosts tell their listeners to subscribe (sorry, follow) and rate the podcast. The analytics are what advertisers and sponsors want to see. And podcasters covet Apple’s top podcast charts.

As a listener, though, the Apple…

Kristi Jacobsen

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store