The podcast about podcasting — I get asked a lot of questions about podcasting — how to start, what to buy, and how to grow your podcast. So what better way to answer those questions (and more) than on a podcast? Podcasting is one of my favorite mediums both as a consumer and as a…

SEO isn’t just for blog articles anymore — Every podcaster wants a growing, loyal audience, and getting found at the top of search engines or podcast app searches is what they strive to reach. With increasing competition, it can be challenging to reach those top rankings, arrive on the top of the Apple Podcast charts, or be found…

There’s no one-size-fits-all podcasts — As you begin your podcast launch process, you should ask yourself how long you want your episodes to run. You might see podcasts that run an hour-long or only five to ten minutes, but each podcast is different, even those in the same niche or industry. …

Increase your downloads and grow your listener base — “No one’s listening!”⁣ ⁣Do you feel like that some days?⁣ ⁣It can happen. Maybe an episode didn’t hit it off with your audience, or perhaps something else happened in the world that took their attention away.⁣⁣ Here are three things to think about when you notice a dip in downloads…

Four phases to launching your podcast — Podcasting is growing by leaps and bounds. 2021 already holds the record for the number of hours spent listening to podcasts at 15 billion hours (semrush.com), and it’s not even halfway through the year! It’s also an excellent content marketing tool and a way to connect with your audience authentically…

Learn the history of the systems that got us here before you criticize our avocado toast habit — My friend forwarded me an op-ed from the Chicago Tribune the other night. Bleary-eyed from working my second job of the day, I had to look again to make sure I read the headline right. Post-pandemic, some millennials finally decide to start #adulting I usually roll my eyes and let…

Creative ways to monetize your podcast — One of the first questions I receive as a podcaster and podcast manager is, “how does your podcast make money?” It’s what everyone wants to know when they start a podcast because, for one, podcast production can cost money and two, isn’t everyone making money from podcasting? When I first…

How the new podcast app and features will impact podcasters and listeners — Apple Podcasts is the podcast distribution platform to be on as a podcaster. It’s where hosts tell their listeners to subscribe (sorry, follow) and rate the podcast. The analytics are what advertisers and sponsors want to see. And podcasters covet Apple’s top podcast charts. As a listener, though, the Apple…

Benefits include increased productivity and a greater pool of talent — The corporate landscape changed drastically in 2020. Remote work went from an option for small startups to being forced on nearly all office workers in America and worldwide. Work from home was hardly a blip on the radar for me, and actual remote work (or digital nomadism) was out of…